There are several reasons why cosmetics must be placed in cosmetic containers. Not only do they have to protect their products, they also need to facilitate suppliers and ultimately consumers.
protection
The main purpose of the container is to store the product so that it does not degrade due to storage, transportation and handling. Degradation and damage can be caused by a variety of causes. These reasons can be divided into biological, chemical, thermal reasons, radiation damage and human disturbance, damage caused by power or pressure.
In addition to protecting products, packaging also plays an important role in marketing cosmetics. Product quality is a major factor in product success, but packaging must be attractive because it is the essence of beauty marketing. Packaging design must capture imagination and be associated with enhanced appearance. One of the keys to attractive packaging is the use of color art. The most relevant to marketers is the external secondary packaging. However, some cosmetics are distributed in a cosmetic container.
Establish brand awareness
Cosmetic packaging must not only convey aesthetics, but must also be equated with brand awareness. Since packaging is what consumers first saw, it is very influential in shaping the perception of the product. Part of building a brand awareness for cosmetics is to relate it to emotions. Since it is not a survival product, it is marketed to meet the needs of enhanced appearance. Packaging must inspire this emotion.
Labeling
The label tells consumers what they need to know about the product, how it is used, and what the source of the product is. Companies must list the ingredients and functions of the product, especially if it is unclear. The label must contain contact information for the entity responsible for placing the product on the market. The tag also provides product tracking information.
Labels must be easy to read, especially for customers who are showing products. Certain compositions, such as perfumes, can be listed as a component. The secondary package is the package that the consumer considers to be the outermost package. The main package is located in the auxiliary package. Some information may only appear on the helper package. The most important information, especially if the product is easily misused, must be displayed on both the primary and secondary packaging.
Information accuracy
One of the most important aspects of labeling regulations is the accuracy of the information. Although the FDA does not have the resources to inspect all cosmetics on the market, the FDA may impose fines on various violations involving packaging and labeling. It is the responsibility of the manufacturer to ensure that its products are safe for public consumption.
Avoid misleading information
Any information, including name and address, will not be misunderstood. Words can only be abbreviated if they clearly indicate their meaning. All text must be clearly printed on the package. Smaller packages that are too hard to read should include labels with clear text.
List of ingredients
Ingredients must be listed in a certain order, giving priority to ingredients that are 1% or more by volume. These ingredients must be sequenced according to the weight drop. This component is then followed by those components that are 1% or less of the product and are listed in any order. Colorants can also be listed in any order.
Multi-layer packaging
Many times, cosmetics are packaged in multiple layers. Whenever it is difficult for consumers to find, the number of products should be listed on the outer packaging, which should contain detailed information about how the product is used and the warnings that should be taken if the product is abused. Products must be protected from environmental factors such as mold and bacteria.
Packaging must be sufficient to protect the mechanical, thermal, biological and chemical properties of the product. It should also be strong enough to withstand human tampering and radiation damage.
Ningbo RuiChang Commodity Packaging Co , Ltd . specializes in the manufacture and supply of high-quality Cosmetic Bottles in China for cosmetics, daily necessities and other packaging. The company specializes in the production of lotion pumps, airless bottles, acrylic emulsion cans, cosmetic cans and so on. Products are exported to Europe and Southeast Asia, and are well received by customers. Ruichang adheres to the spirit of “practical, efficient and innovative”, and wins your support and trust with the first-class product quality, efficiency and service. Https://www.ruichangpacking.com
protection
The main purpose of the container is to store the product so that it does not degrade due to storage, transportation and handling. Degradation and damage can be caused by a variety of causes. These reasons can be divided into biological, chemical, thermal reasons, radiation damage and human disturbance, damage caused by power or pressure.
In addition to protecting products, packaging also plays an important role in marketing cosmetics. Product quality is a major factor in product success, but packaging must be attractive because it is the essence of beauty marketing. Packaging design must capture imagination and be associated with enhanced appearance. One of the keys to attractive packaging is the use of color art. The most relevant to marketers is the external secondary packaging. However, some cosmetics are distributed in a cosmetic container.
Establish brand awareness
Cosmetic packaging must not only convey aesthetics, but must also be equated with brand awareness. Since packaging is what consumers first saw, it is very influential in shaping the perception of the product. Part of building a brand awareness for cosmetics is to relate it to emotions. Since it is not a survival product, it is marketed to meet the needs of enhanced appearance. Packaging must inspire this emotion.
Labeling
The label tells consumers what they need to know about the product, how it is used, and what the source of the product is. Companies must list the ingredients and functions of the product, especially if it is unclear. The label must contain contact information for the entity responsible for placing the product on the market. The tag also provides product tracking information.
Labels must be easy to read, especially for customers who are showing products. Certain compositions, such as perfumes, can be listed as a component. The secondary package is the package that the consumer considers to be the outermost package. The main package is located in the auxiliary package. Some information may only appear on the helper package. The most important information, especially if the product is easily misused, must be displayed on both the primary and secondary packaging.
Information accuracy
One of the most important aspects of labeling regulations is the accuracy of the information. Although the FDA does not have the resources to inspect all cosmetics on the market, the FDA may impose fines on various violations involving packaging and labeling. It is the responsibility of the manufacturer to ensure that its products are safe for public consumption.
Avoid misleading information
Any information, including name and address, will not be misunderstood. Words can only be abbreviated if they clearly indicate their meaning. All text must be clearly printed on the package. Smaller packages that are too hard to read should include labels with clear text.
List of ingredients
Ingredients must be listed in a certain order, giving priority to ingredients that are 1% or more by volume. These ingredients must be sequenced according to the weight drop. This component is then followed by those components that are 1% or less of the product and are listed in any order. Colorants can also be listed in any order.
Multi-layer packaging
Many times, cosmetics are packaged in multiple layers. Whenever it is difficult for consumers to find, the number of products should be listed on the outer packaging, which should contain detailed information about how the product is used and the warnings that should be taken if the product is abused. Products must be protected from environmental factors such as mold and bacteria.
Packaging must be sufficient to protect the mechanical, thermal, biological and chemical properties of the product. It should also be strong enough to withstand human tampering and radiation damage.
Ningbo RuiChang Commodity Packaging Co , Ltd . specializes in the manufacture and supply of high-quality Cosmetic Bottles in China for cosmetics, daily necessities and other packaging. The company specializes in the production of lotion pumps, airless bottles, acrylic emulsion cans, cosmetic cans and so on. Products are exported to Europe and Southeast Asia, and are well received by customers. Ruichang adheres to the spirit of “practical, efficient and innovative”, and wins your support and trust with the first-class product quality, efficiency and service. Https://www.ruichangpacking.com
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