Cosmetics are not only goods, but also a culture. The packaging design of the cosmetic box not only needs to package the design of the goods, but also conveys the connotation of the brand culture, the pursuit and ideological connotation of the people, and is recognized by consumers and potential consumers. Support the brand.
High-end cosmetics on the international market are very concerned about the design of cosmetic bottle packaging, because the quality of the packaging largely affects the sales performance of the cosmetics. Mid- to high-end cosmetics have a clear brand positioning strategy, brand concepts and packaging features that consumers are interested in.
The trend of modern packaging design has changed a lot, from focusing on functionality and rationality to focusing on emotional humanization. Cosmetic packaging is also innovating in structural design and decorative design, paying more attention to the structural relationship between packaging design, color application, graphic layout and other visual communication elements and consumers.
Three principles of cosmetic packaging design
1, accurate
Successful cosmetic packaging must first accurately convey information about the content. The so-called accuracy is that the packaging design must be simple, appropriate and unique. Accurately communicating product information requires that the shape, color and pattern of the package should not violate consumer habits to avoid misunderstanding.
2, striking
Cosmetic packaging must play a catalytic role and must be brought to the attention of consumers. Therefore, the novel and unique shape, bright and colorful colors, exquisite and delicate patterns and a variety of special materials can make the cosmetics packaging show a very eye-catching effect, attracting consumers’ eyes and attracting strong interest.
3, good mood
The packaging design must be vivid, cleverly designed and individual and aesthetic. That is to say, the shape, color, pattern and material of the package should be able to arouse the consumer’s favorite emotions, thus stimulating their desire to buy. Good packaging design itself can speak, can make the content of cosmetics stand out, can reflect the characteristics of cosmetics itself to impress consumers, and make consumers feel good.
In short, for cosmetic packaging designers, not only should be familiar with new technologies, new technologies, but also should make full use of the results brought by new technologies for modern cosmetic packaging services, using computer design methods, the pursuit of more refined and perfect. And cultural connotation cosmetic packaging design.
Ningbo RUICHANG Commodity Packaging CO , Ltd. is a professional China mufacturer and supplier of Cosmetic Bottles specializing in the production of lotion pumps, airless bottles, acrylic emulsion cans, cosmetic cans, etc. Click on our website to view a wide range of cosmetic bottle product images and information for your choice: https://www.ruichangpacking.com
High-end cosmetics on the international market are very concerned about the design of cosmetic bottle packaging, because the quality of the packaging largely affects the sales performance of the cosmetics. Mid- to high-end cosmetics have a clear brand positioning strategy, brand concepts and packaging features that consumers are interested in.
The trend of modern packaging design has changed a lot, from focusing on functionality and rationality to focusing on emotional humanization. Cosmetic packaging is also innovating in structural design and decorative design, paying more attention to the structural relationship between packaging design, color application, graphic layout and other visual communication elements and consumers.
Three principles of cosmetic packaging design
1, accurate
Successful cosmetic packaging must first accurately convey information about the content. The so-called accuracy is that the packaging design must be simple, appropriate and unique. Accurately communicating product information requires that the shape, color and pattern of the package should not violate consumer habits to avoid misunderstanding.
2, striking
Cosmetic packaging must play a catalytic role and must be brought to the attention of consumers. Therefore, the novel and unique shape, bright and colorful colors, exquisite and delicate patterns and a variety of special materials can make the cosmetics packaging show a very eye-catching effect, attracting consumers’ eyes and attracting strong interest.
3, good mood
The packaging design must be vivid, cleverly designed and individual and aesthetic. That is to say, the shape, color, pattern and material of the package should be able to arouse the consumer’s favorite emotions, thus stimulating their desire to buy. Good packaging design itself can speak, can make the content of cosmetics stand out, can reflect the characteristics of cosmetics itself to impress consumers, and make consumers feel good.
In short, for cosmetic packaging designers, not only should be familiar with new technologies, new technologies, but also should make full use of the results brought by new technologies for modern cosmetic packaging services, using computer design methods, the pursuit of more refined and perfect. And cultural connotation cosmetic packaging design.
Ningbo RUICHANG Commodity Packaging CO , Ltd. is a professional China mufacturer and supplier of Cosmetic Bottles specializing in the production of lotion pumps, airless bottles, acrylic emulsion cans, cosmetic cans, etc. Click on our website to view a wide range of cosmetic bottle product images and information for your choice: https://www.ruichangpacking.com
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